is a multinational training company
operating in Pakistan.
The following survey, being undertaken
by the company’s Pakistan Office,
is aimed at researching on the current
learning and development trends
within the corporate sector in Pakistan.
To achieve the highest returns on corporate development, it is crucial to keep a watchful eye on
the latest market trends, specifically with regards to learning and development (L&D), to get a
factual view in order to understand the gaps and facilitate development in areas to be improved.
L&D is part and parcel of corporate success and global market trends show how seriously this
aspect of talent management is being taken up by big names in the corporate world. At the same
time, we can’t help wonder as to why year after year of numerous trainings do not bring out the
best in employees, with similar needs hovering around the organisational development professionals
every other season.
Being a training, development and consulting firm, we aim to conduct a survey in Pakistan that undertakes views on the role and purpose of the L&D function as well as the latest trends in
L&D, learning technologies, leadership development, talent management, development of L&D
professionals, and assessing the impact of L&D activity while focusing on training efficiency and
return on investment.
The project has been inspired by an annual survey titled “Learning and Development”, conducted
for the last 17 years by the Chartered Institute of Personnel and Development (CIPD), London, a
professional body for HR and people development. The CIPD surveys, meant for organisational
development professionals, highlight trends in L&D practice and the broader learning landscape
over the years.